In the rock opera Green days American idiot, one of the main characters, johnny, has an alter ego named St Jimmy, who gets him into drugs and all sorts of trouble.
Eminems alter ego Marshal Mather's is often displayed in most of his music videos, he refers to him self as a different unstable person.
Beyonces alter ego got reviled in her last album she did this by naming the album 'I am Sasha Fearce'
Lady gaga recently reviled her alter ego 'Joe' at the MTV Music awards in 2011. Changing the sex of your alter ego is an extreme case. During her interview she talks about her self as a different person and doesn't answer to any name but Joe. When people ask her about herself she says that they are friends.
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